In She-Hulk: Attorney At Law, Jennifer Walters has struggled to find love because most potential partners are only attracted to her when she is She-Hulk. Her luck in romance-related matters is much better in the comics, where she has long relationships with a couple of people, including J. Jonah Jameson’s son, John Jonah Jameson III. John's appearance in the series is unlikely but it would definitely be interesting if it were to happen as it would help connect She-Hulk and Spider-Man, who are both in New York.
While John has always been kind to superheroes (specifically his love interest She-Hulk), his father has been one of Spider-Man’s biggest foes, always making an effort to ruin his reputation by using his status as a reporter. However, there have been a couple of times when J. Jonah Jameson surprised everyone by helping the young Avenger.
He Refuses To Reveal Miles Morales’ True Identity
Shortly after Peter Parker’s demise in the Death Of Spider-Man, Miles Morales takes over as the new web-slinger. Betty Brant soon discovers that Miles is Spider-Man and tells J. Jonah Jameson about it but the editor refuses to publish the story.
All the times Spider-Man’s identity was revealed in the comics led to him being a target, so by refusing to tell the world about Miles, Jameson indirectly protects him. His refusal to expose Miles mainly stems from grief and regret since Peter is the only person who made his life exciting. Now that he’s gone, it makes no sense for him to keep hunting every new web-slinger that comes up.
He Assists Spider-Man In His Fight Against The Totem-Slayer
The “Spider-Geddon” crossover event sees one of the most powerful Marvel vampires, Morlun, come after Peter Parker. Known for feeding on Spider-Totems, Morlun tries to kill Peter, so Jameson rushes to the teenager’s apartment to get Dimension Travel Watch that’s needed to call in reinforcements from the Spider-verse.
Since J.Jonah Jameson is already aware that Peter is Spider-Man in this continuity, helping him becomes much easier. It's impressive how the editor goes out of his way, even going as far as to call in police reinforcements after Morlun smashes the Dimension Travel Watch. Thanks to his effort, the villain finally gets defeated.
He Helps Develop An Advanced Costume For Spider-Man
J. Jonah Jameson once comes up with the idea of creating a high-tech suit with a camera that would broadcast Spider-Man’s heroic moments live. He proposes the idea to Spider-Man, promising him a cut of the earnings.
The deal turns out to be very beneficial for Spider-Man as it not only earns him more funds but also enables him to get so much money that he is able to afford his own apartment. It’s a costume quite similar to the one Tony Stark creates for Spider-Man in the MCU and what’s better is that it’s even more indestructible. As such, Spider-Man also benefits from a safety perspective.
He Rubbishes All The Bad Things He Has Ever Said About Spider-Man
During the “Ultimatum” storyline, artificial floods cause havoc in New York City, and it’s all because of one of the greatest X-Men villains, Magneto. When Jameson watches Spider-Man saving drowning citizens all by himself, he changes his mind about him. He then makes a statement, claiming that all the bad things he ever said about Spider-Man are not true.
In the past, Jameson’s negative articles about Spider-Man have led to the superhero being hated by a section of New York citizens, so by the Daily Bugle editor admitting that he is the one in the wrong, the detractors are able to change their minds. This results in more citizens backing Spider-Man and even giving him tips about crime.
As Mayor, He Orders Law Enforcement To Back Spider-Man
In The Superior Spider-Man #2, Jameson, who has just been elected as Mayor, is thrilled when he learns that Spider-Man is now brutally injuring criminals to punish them. He, therefore, shakes hands with him and offers him his backing. However, he is unaware that his version of Spider-Man is actually Doctor Octopus, who swapped consciousness with a dying Peter.
It’s no surprise that Jameson only stars backing Spider-Man when the hero stops adhering to his previous principles. Pairing Spider-Man with the NYPD works for a while but Jameson’s newfound adoration for the hero eventually comes to bite him. When the Mayor orders the death of Alistair Smythe. Spider-Man uses it to blackmail him. Eventually, Jameson is forced to resign.
He Hijacks A Radio Broadcast To Inform Spider-Man About A Bank Robbery
In Peter Parker: The Spectacular Spider-Man Annual #1, Jameson learns about a bank robbery that is being conducted by one of the underrated Marvel villains, The Shocker. Since Spider-Man isn’t picking up his calls, he hijacks a radio broadcast and relays the information, hoping the superhero is listening.
It works because Spider-Man actually gets to stop The Shocker with the assistance of Ms. Marvel. Without the broadcast, he would have stayed at home. However, the moment highlights Jameson’s hypocrisy. The editor is ever happy to bash Spider-Man in articles and news segments yet whenever there is a major crisis, he shamelessly asks for his help. Luckily, Spider-Man isn’t one to hold grudges, especially when the people are involved.
He Refuses To Give Up Peter Parker To Green Goblin
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In Spider-Man (2002), Green Goblin bursts into J. Jonah Jameson’s office, and demands the identity of the reporter that takes Spider-Man’s pictures. Interestingly, Jameson refuses to give up Peter.
Giving up Peter would mean that Green Goblin uses him to find out where Spider-Man is (and actually get to discover that he is actually the hero superhimself). Such a development would be beneficial to Jameson since Goblin would get to eliminate Spider-Man. Instead, Jameson does something that actually helps keep Spider-Man safe while risking his own life in the process.
He Publishes A Story To Clear Spider-Man’s Name
Jameson finds Spider-Man robbing a bank in Amazing Spider-Man (Vol 5) #37 and upon demanding an explanation, the hero tells him that he is trying to retrieve stolen S.H.I.E.L.D. technology that the bank is using. Jameson then publishes a story to clear Spider-Man’s name.
It’s an essential move since everyone seems to think Spider-Man has turned evil, yet he was only on a mission for S.H.I.E.L.D. The moment puts a pause to their animosity and leads to a newfound friendship between the two, with Spider-Man even agreeing to do an interview with Jameson in order to boost his show’s ratings.
NEXT: Every Spider-Man Movie, Ranked By Rewatchability
